Why Isn’t Amazon Dominating the Streaming Video Wars?
The company should refocus its entertainment strategy so that it’s more like their other segments
More than any other large tech company, Amazon inspires panic. As soon as Amazon announces that it’s going to enter an industry, whether that’s grocery stores or pharmacies, the stocks of potential competitors drop. Amazon combines tremendous breadth (how many companies are simultaneously growing cloud computing resources and freight airplanes) with an indefatigable desire for expansion (you can understand why Bezos almost named the company relentless). Most importantly, Amazon has proven it can change industries in the past — bookstores have all but disappeared and retail has changed tremendously.
That’s not to say Amazon hasn’t failed. While Amazon’s achievements in Cloud Computing and Online Retail are undoubtedly triumphs, there have been some major whiffs (anyone here own a Fire Phone?). And, to be honest, that’s part of the plan; Amazon would rather accept a failure than regret a leap not taken. But even when the company does fail, it learns — either finding a different way to achieve its goals or adjusting its current strategy.
Take the Fire Phone: Amazon realized that it was losing a direct relationship with its customers as the world…
